For businesses of all sizes, Instagram is a powerful marketing tool. But getting the most out of Instagram can be a challenge. These hacks will help you grow your Instagram following and boost your brand’s visibility. Many businesses may believe that conquering ever-changing algorithms on major social media sites like Instagram is impossible. There are, however, some effective Instagram Growth Hacks for brands that may be applied without recreating the wheel and yet result in increased followers, engagement, and profitability.
Use the right hashtags
Hashtags are one of the most important tools for Instagram Growth Hacks for Brands following. Not only do they help you reach a larger audience, but they also help you target your ideal audience. When choosing hashtags to use, make sure to research what the most popular hashtags are for your niche. You can also use hashtags that are specific to your brand or product. And be sure to use a variety of hashtags to reach a wider range of people.
Use relevant and popular hashtags
One of the most important aspects of using Instagram for your brand is using the right hashtags. Hashtags help users find your content, and using popular hashtags relevant to your brand will help you reach a larger audience. To find the right hashtags to use, do some research and use tools like RiteTag to help you find the best hashtags for your content. Be sure to use a variety of hashtags, including general hashtags, industry-specific hashtags, and location-based hashtags.
Time your posts for the most engagement
One of the most important things to keep in mind when it comes to Instagram is the timing of your posts. You want to make sure that you’re posting when your followers are most likely to see them. Luckily, there are a few tools and resources that can help you figure out when is the best time to post. One of our favorites is Iconosquare. Not only does it give you detailed insights into your own account, but it also provides data for all of the major hashtags. If you’re looking for a more general overview, take a look at this article from Hootsuite. It covers all the major social networks and offers some great tips on how to optimize your timing for each one.
Geotag your posts for local exposure
Another great way to get local exposure? Geotag your posts! When you tag your location, your post will show up in the search results for people in that area. This is a great way to connect with potential customers who are nearby. You can also target people by interests and hashtags. For example, if you’re a restaurant in Houston, you can target people who have geotagged their posts with #HoustonFoodies. This will help you connect with more local customers who are interested in your cuisine.
Use interesting and relevant filters
A big part of Instagram’s appeal is the filters. They can add a level of creativity and unique style to your photos that you just can’t get with other apps. When it comes to using filters for your brand, it’s important to choose ones that are both interesting and relevant. That means avoiding the generic filters like Normal and Kelvin and opting for something more creative, like Amaro or Rise. While you want to make your photos stand out, you don’t want to go too crazy with the filters. Keep them subtle and tasteful–you don’t want your brand to look like a joke.
Conclusion:
With over 800 million users, Instagram is a powerful tool for branding and marketing. By following these simple hacks, you can organically grow your brand’s presence on Instagram and connect with more customers and fans.
