You, like any other insurance professional, want to bring in more customers and increase your sales. And the best way to do so is to increase marketing efforts. Make no mistake: digital marketing has become increasingly important for businesses, particularly in recent years. Countless people are using the internet to research and purchase products, including insurance. As a result, agencies like yours must be on the right channels. With insurance digital marketing, you can increase your online visibility and demonstrate to potential customers that you can solve their current problem of protecting their families, businesses, and assets by having adequate coverage.
What Is Digital Marketing?
Digital marketing, also known as online marketing, is the promotion of brands through the use of the Internet and/or mobile devices to connect with potential and current customers. Email, social media, web-based advertising, and text/multimedia messages are examples of such tactics. Essentially, digital marketing is any marketing campaign that involves digital communication.
Why Is Insurance Digital Marketing Important?
According to a recent global study conducted by Accenture, the majority of insurance buyers now seek information through digital channels such as Google or Bing. In addition, 48% of insurance customers polled by Accenture said social media would influence their insurance purchasing decisions. This means that prospects are looking for information online before contacting an agent! The reality is that if customers find you online, they expect (and, after COVID, assume) that they will have digital access to information and the agency once they become a customer.
Furthermore, experts predict that the COVID-19 pandemic will have a long-term impact, making digital communications essential for insurance agents.
The most successful agencies have spent time and money developing their online presence through effective insurance digital marketing strategies. They want to meet prospects where they are by communicating authentically and strategically across multiple channels. As a result, they can raise brand awareness and demonstrate their expertise, putting them in a better position to attract more customers and increase sales.
What Are the Benefits of Insurance Digital Marketing?
Many independent agents are intimidated by insurance digital marketing because it is new to them and there is a lot to think about when it comes to reaching out to and engaging potential customers. However, when you consider all of the advantages it provides, you’ll understand why it’s an essential component of your overall marketing strategy.
Cost-effectiveness – Digital marketing is frequently less expensive than traditional advertising methods such as print advertisements or television commercials. Furthermore, you can broaden your reach and expect a higher return on your investment. Furthermore, there are numerous tools available to help streamline your marketing efforts, allowing your team to focus on more important tasks such as selling insurance.
More traffic – When you take your digital marketing to the next level, you can generate a lot more traffic. To begin, using social media allows you to communicate directly with and engage your target audience, encouraging them to visit your website for more information. Furthermore, optimizing your website for relevant keywords increases the likelihood of it appearing in search engine results pages (SERPs).
Increased conversions – Insurance digital marketing frequently targets a smaller customer base. As a result, you’ll have greater success converting visitors into leads or sales. Your agency may also use pinpoint targeting to drive traffic to your site by reaching out to the right audience via social media advertising, email marketing campaigns, display ads on other sites, and other methods.
Flexibility – Another advantage of insurance digital marketing is that it allows you to be more flexible. You can adapt to new trends and market changes without major changes. You can also keep your messaging fresh and your agency relevant by changing up your online collateral to reflect current events and customer needs.
How Does Digital Marketing Lead to Increased Sales?
As previously stated, insurance digital marketing assists you in reaching out to potential customers by utilizing various channels to increase your agency’s visibility online. The more visible you are, the more likely you are to make more sales. It’s simply a matter of putting the right strategies in place and meeting prospects where they are.
- Having an informative, user-friendly website that is search engine optimized allows prospective customers to learn about your agency, explore your offerings, and consume valuable content that demonstrates your authority – all of which contribute to increased sales.
- Sharing relevant content on social media platforms such as Facebook and LinkedIn allows you to reach a large audience and share updates with followers, which ultimately leads to more leads
- Implementing email marketing campaigns and sending regular newsletters allows you to notify recipients about new offerings and promotions, which encourages them to purchase.
- And don’t forget about the video. Customers, particularly millennials, are very comfortable learning from videos. More people watch YouTube videos than watch Netflix, Hulu, and Amazon Prime videos combined! Making informative videos and uploading them to YouTube allows you to demonstrate your knowledge.
In today’s business landscape, the power of digital marketing is undeniable. A successful online presence in the insurance industry can mean the difference between an agency that grows and one that struggles to keep its doors open. You have a way to communicate and engage with customers, as well as a variety of assets to help promote your agency-branded mobile app, with Rank Brain Marketing.