The process of commanding a task or searching for information on your devices verbally rather than typing is known as voice search. In response, a voice assistant recognizes your voice and searches the internet or your device for an answer to your question.
Whether it’s Alexa, Siri, Google Assistant, or another brand of voice assistant, one-third of Americans have used a voice feature at some point in their lives.
Why Should You Be Concerned With Voice Search in 2023 And Beyond?
What is the first thing that comes to mind when you think of voice search? If you said convenience, ease, and overall usability, you’d be in line with the majority of today’s consumers.
With 7 out of 10 people preferring to use it for queries rather than typing them, it is clear that voice search brings a plethora of benefits to consumers’ lives.
The beauty of voice search is that it truly simplifies life. Let’s face it: customers want quick and easy access to information. They don’t always have time to type their inquiries during their hectic days.
Voice search makes it safe and easy to search for important information while driving, commuting, or walking on the go because there is no need to even look at a device! Similarly, when relaxing at home, devices such as an Amazon Echo make it simple to search for information online without even touching your device.
User-Friendly Across Ages
Unlike other digital advancements, the popularity of voice search appears to have captivated audiences of all ages and technological proficiency.
Voice search is popular among all age groups, whether you’re a teenager, a young adult, or a middle-aged parent. In fact, 65% of adults aged 25-49 years old were found to use voice search devices on a daily basis.
Overall, given the benefits of voice search, it’s safe to say that it’s not going away anytime soon. It is in your best interest to adapt your content to voice search in order to most effectively resonate and connect with your target audiences.
How else will you stay afloat and outperform your competitors who have already jumped on the voice search bandwagon?
The Key to Successful Voice Search Copywriting
With millions of adults using voice search on a daily basis, it is no surprise that it has already had a significant impact on the future of search engine optimization tactics, and it is only becoming more powerful.
With the advancement of technology comes the need for a new era of SEO copywriting: voice search copywriting.
To rank as high as possible and reach the most relevant consumers, the copywriting on your company’s website, blog, landing pages, and any other forms of content marketing must be tailored to appeal to not only search engine algorithms, but also to your target audiences who use voice search.
5 Tips For Optimizing Copy For Voice Search
Ready to learn some practical ways to improve your copy for voice search capabilities? Here are five ingredients for an unstoppable copywriting formula that will boost your traffic, engagement, and voice search rankings.
#1: Use Long-Tail Keywords To Make An Impact
One of the most significant changes brought about by voice search is the way users search for information. Prior to the popularity of voice search, consumers were much more likely to search for information on search engines by typing their queries rather than speaking them.
Because 50% of searches will be voice-activated by 2020, it is critical to write in a manner that mimics how your audience would speak. Long-tail keywords come into play here.
Long-tail keywords, as opposed to single keywords, are phrases that your target audience uses when speaking via voice search. Long-tail keywords, in general, perform better with voice searches because they are more conversational and natural than a single keyword.
It is critical to incorporate such phrases into your content if you want to rank as high as possible on Google and other search engines.
If you still need to narrow down the long-tail keywords that are popular among your target audience, always start with a solid understanding of the characteristics that define your specific audience’s lifestyle, goals, and vernacular.
Ask yourself these questions:
- What are the pain points for which my target audience is looking for solutions?
- What is the formality with which my target consumers typically communicate?
- What tone of voice does my target audience prefer?
- What are the demographic and psychographic characteristics of my ideal customer?
#2: Local Searches Are On The Rise
Did you know that location-based content accounts for 22% of all voice searches? This means that roughly one in every five searches is location-based, which presents a huge opportunity to capitalize on your copywriting.
If you have a physical location or serve a specific region or city, make sure to have the most up-to-date information about your business’s location online.
When you provide this information, you will most likely be highlighted to consumers searching for your business much more easily.
Easy ways to optimize for local search include:
- Adding your location, hours of operation, contact information, and address to your Google business listing
- Including the phrase “near me” or other location-specific phrases in your content
- Creating a Yelp page with pertinent business information
#3: Consider how your copy will sound when read aloud.
It’s important to remember that voice assistants like Alexa and Siri can read content to curious users. Write in a conversational tone and voice.
If your customers use Siri to read your content to them, it will sound much more personal and friendly.
To avoid alienating customers who aren’t interested in digesting overly complex information, your content should feel more like a conversation than something out of a textbook.
A natural writing style creates a more organic connection with audiences, whether it is voiced aloud or read aloud.
It is critical to consider the following when writing in a conversational tone:
- Including any relevant terminology commonly used by your target audiences.
- removing any overly professional or industry jargon words that detract from a more relaxed reading experience
- Writing in the manner in which you would naturally wish to converse with your audience if you met them in person
- Writing in the active voice rather than the awkward-sounding passive voice.
#4: Respond to the Questions of Your Audience
The most common way to search for information online using voice search is in the form of a question. This means that where, when, why, how, and what is frequently used in search queries.
Make sure your content is rich with helpful answers to frequently asked questions about your brand, business sector, or even a specific product or service that you offer to increase your chances of appearing when users ask a question.
This can take shape in the form of:
- A page with frequently asked questions about your company
- A blog post devoted to in-depth product explanations and related questions.
- Any other type of content that provides valuable insights and answers your consumers’ most pressing questions
#5: Structure Your Copy To Appeal To Mobile Devices
Believe it or not, 60% of voice searches are conducted on a consumer’s mobile device. Because of the ease of voice search on the go with these devices, your copy is much more likely to be read on a smaller screen rather than a large one if it is discovered in this manner. One of your top priorities should be the appearance of your copy on the phone.
Structured copy for mobile devices includes:
- Short and snappy sentences and paragraphs that allow your readers to quickly skim and digest information
- To make your structure appear more cohesive, use bullet points and numbered lists.
- Headings and titles are used to separate paragraphs.
Overall, the best-kept secret to writing for voice search is to create relatable, informal, and valuable content to your target audience. Optimizing for voice search has never been easier with these tips and tricks.