Since its inception as a social networking platform in 2004, Facebook has gone a long way. It is still the most popular platform for users to build profiles and groups, as well as share humorous memes and videos.
Despite the rise of TikTok, Instagram, and YouTube, Facebook continues to dominate globally and make the most income.
Facebook has not only expanded users’ advertising and e-commerce options, but it has also emerged as the key center for user-generated content. It is, however, on the verge of becoming a dumping ground for misinformation and fraudulent accounts.
As a result, Facebook currently only provides the blue checkmark as an additional layer of authenticity and verification for businesses and personal profiles.
What is Facebook Verification?
Facebook verification is the procedure by which Facebook confirms that your page is genuine and official. This procedure began in 2013 when Twitter and other social media sites implemented the verification badge to distinguish legitimate accounts from bogus ones.
Although most Facebook accounts do not require it, some users prefer to apply for verification in order to receive access to special privileges. Individual accounts that have attained a certain audience size may also qualify for verification, as could business pages with large followings.
The Advantages of Having a Verified Facebook Page
A blue checkmark on your Facebook page represents trust. It shows that you are the original brand, celebrity, or corporation, which can persuade consumers to follow you. A verification badge also grants you access to exclusive perks such as higher rankings in Facebook’s search results.
The following advantages are available if your Facebook page is verified.
Increase Your Followers
If you have a blue verification badge next to your profile name on Facebook, people are more likely to trust and follow your page. A verification badge on your page tells people that your page is real and trustworthy, which is essential if you want to convert your followers into devoted customers.
Become More Searchable
Verifying your Facebook page improves your search engine optimization (SEO) and online visibility. When you have a verification badge, you become a trustworthy source for web users and are more likely to receive hits and traffic.
Verified pages can also help you rank higher in Facebook search results. When people search for keywords connected to your business on Facebook, they are more likely to find your verified page.
Increase your reach and credibility.
When you verify your Facebook page, you increase the credibility of your business and make it easier for people to see your material.
A verified page appears in the newsfeeds of your followers and those who have interacted with your page more regularly. So, by validating your page, you may reach more people and increase the visibility of your material.
Step-By-Step: How to Get Verified on Facebook
Fill out the Facebook online form to have your page verified! The following steps will help you get started.
Determine Which Account Type You Want to Verify
Log in to Facebook and navigate to the verification form. You can request verification for either your personal Facebook profile or your business page. To proceed with the application, you will need your profile URL.
Check Your Identity
Applicants for verification must provide identification. This technique prevents imposters and bogus accounts from being validated.
Some examples of standard means of identification are:
- Driver’s license
- National identification card
- Tax filing
- Recent utility bill
- Articles of incorporation
To determine which specific IDs are required, consult the list of rules for accepted forms of identification. A digitized version of your proof of identity must be included to the form.
Make Certain That You Are Well-Known
When you request verification, Facebook will examine your account to see if it is significant enough to get a blue checkmark. This is to inform people that your account is in the public interest. You will be prompted to fill out a form with basic information, such as the category and country where your account is widely known.
To improve your chances of being confirmed, fill out as many optional fields as possible. In the Audience area, for example, you might describe the types of followers you have, their interests, and why they follow you.
The “Also known as” area is optional, however, it can help you establish your reach if your page name differs from your registered company name, especially if you serve additional markets.
The third step is to include up to five links to publications or social media accounts that demonstrate your prominence. Attach unpaid independent content or links.
Patience Is Key
After you submit your application, Facebook will review it and notify you whether or not it has been approved. The review procedure varies, but results might take anywhere from 48 hours to 45 days.