SEO is the most spoken-about, explored, and read about a topic for web entrepreneurs. And so it should be, believing how essential it is to acquire SEO right for your industry!
What’s unexplainable, however, is that there are so multiple myths and misconceptions about SEO floating about. We all want to get SEO right, so why do these myths live on, reaching the status of urban legend?
Some of them are laughable, but some can harm you. They can hold you from enhancing your search traffic and website rankings, and hinder your best content marketing endeavors.
I would hate to expend weeks perfecting one element of SEO only to discover a month later that it’s not even thought necessary by Google
So I assumed I’d write this post to discredit some of the most typical SEO myths I’ve come through and describe why you require to stop thinking about them today.
1. SEO is a scam
#The myth: Fast-talking SEO professionals demand exorbitant prices for services that do virtually nothing and may even penalize your website.
#The reality: SEO is not a scam. Check out Moz’s organic search progress over SEO actions of three years.
Sadly this myth assumably arrived into reality because many dodgy SEO firms out there make returns spamming sites with your links, conducting a fast growth in rankings that rapidly decreases when the sites connecting to your site are considered to be spammers by Google.
Yet just because there are unethical SEO firms that promise you top rankings in search engines then leave you high and dry, that doesn’t represent SEO isn’t legit or ‘real’.
For reputable firms creating sincere efforts to improve website traffic for their customers and enhance user experience, SEO is a constant effort that assists them in beating competitors and gaining from high SERPs.
This myth is probably embedded in the wrong idea that SEO concerns quick and easy wins with small effort.
2. Responding quickly to algorithm updates makes you more successful
#The myth: Every time Google updates its organic search ranking algorithm, you require to make changes to your website as soon as possible to stay ahead!
#The reality: Every search engine out there is constantly working to enhance its search algorithms – Google changes its search algorithm around 500 times a year. The only updates you need to bother about are the major algorithm updates.
When these occur, the smart thing to do is stay and notice if your site has been affected. More often than not, if you are doing SEO right, your site won’t have been affected negatively anyhow, and you could even see growth!
There’s no such item as the ideal search algorithm, so updates will always be around. Try to stay to react, read reasonable sources about what the update concerns, and give yourself a couple of days or even weeks to make adjustments if required.
If it’s an update that the search engine will attach to, you will soon hear regarding the best methods for adjustments from the business itself anyway.
3. If you optimize for Google, you’re covered for all areas
The myth: You don’t require to bother about optimizing your content for other search engines if you’ve optimized it for Google.
The reality: Google search may contain more than 60% of the search market, but Bing’s claim is enhancing steadily. Bing is a great sample of a website that performs slightly separately from Google and merits your attention.
Bing doesn’t adore backlinks as much as Google: instead, it collects rankings based on user attention, social signals, click-through rates, page authority, and keyword domains. Google doesn’t use metrics such as Facebook shares or Twitter Followers instantly in search rankings. So you can see that if you just optimize for Google, you’re not covered for Bing.
4. HTTPS isn’t important unless you’re dealing with stuff
The myth: You just require to worry about HTTPS encryptions if you’re in eCommerce, otherwise the actual HTTP protocol works fine.
The reality: Wrong! At the start of 2017, the central worldwide volume of encrypted internet traffic finally surpassed the average volume of unencrypted traffic, according to Mozilla.
That means when you dwell on a website, you’re more probable than not to see a small green lock directly next to the web address which means it came to you via HTTPS, the web’s safety protocol, rather than plain old HTTP.
Google has said audibly and clearly that it will present a preference for websites with the HTTPS prefix over others.
That’s because encryption within HTTPS delivers advantages like confidentiality, innocence, and identity.
Finally, using HTTPS is better than leaving the web unencrypted and it’s been a preference for big sites like Facebook, Google, Wikipedia, and The New York Times to switch to HTTPS.
We’ve given the tipping point when it comes to encrypted vs unencrypted data, and associations like Let’s Encrypt are now allowing millions of firms to add HTTPS to their sites for free.
5 .H1 tags increase search rankings
The myth: Using H1 tags is a must-do when it reaches good SEO techniques.
The reality: This is not at all right, technically. Whereas H1 tags do benefit to make content more methodical for the reader and also create it easier for web designers to design your website, they don’t contribute to SEO instantly.
Ex-Google software engineer Matt Cutts says in this video that it doesn’t matter whether you use H1 or H2. What counts is that your page includes relevant and useful knowledge that will address the needs of your users.
A few years ago, H1 tags were utilized to be one of the most essential SEO factors; today, however, they’re just an element of the basic best approach and not a basis of SEO differentiation.
6. Link-building is black hat and attracts Google penalties
The myth: Google hates black hat link-building!
The reality: This is hilarious. Google awards your website for backlinks – the only provision is that these backlinks have been called to be from appropriate and reasonable sources.
If you grow your website’s links on article farms, irrelevant websites, spammy websites, or websites with malware and other doubtful scripts, then yes, you can hope to be punished for back-linking.
But in that example, it’s spamming, not back-linking.
When you’re creating quality links, you don’t require to worry about this SEO myth. Many people believe that leaving comments on blogs is a black hat SEO method, but that’s only the matter if the comments only link to your website without adding value.
7. Content is king
The myth: All you require to do is make high-quality, useful content to rank nicely in search results without much help from SEO.
The reality: Look, I’m not running to bag out the ‘content is king’ mantra here for worry of disturbing too many digital marketers. But while posting timely, suitable, and well-researched content is great, it’s not going to get you to the top of Google alone.
Content is like one of the numerous leaders sitting on a board, waiting to create a joint decision. The other directors are equally strong: some of them contain quality backlinks, user experience, and responsive design.
If your entire website isn’t optimized, crawlers could struggle to even find your content, which means it won’t show up in results at all.
8 . Hosting location is important
The myth: If your website isn’t discovered in the country you are targeting, you may as well ignore success.
The reality: While it is more suitable to host your website in the firm you are targeting, it’s not necessary. Google is smart sufficient to showcase the right country performance of your website to the correct audience. And this analysis shows us that Google prioritizes quality information over local content.
That means ‘au’ connections are shown to Australians and ‘nz’ links are shown to New Zealanders.
9 . Having an XML sitemap will boost your search rankings
The myth: Installing an XML sitemap can assist enhance your search engine rankings.
The reality: A sitemap doesn’t impact the rankings of your web pages, although it does cause them more crawlable.
Sitemaps give more details about your site to Google and therefore make sure it indexes fast.
However, there’s never been any Google information or study-based result to mean that XML sitemap request enhances your website’s SEO.
Utilize one to make sure all of your URLs are indexed for easy crawling as this can enhance the visibility of your website in the long run.
10. Keywords in comments and title tags provide SEO juice
The myth: The strategic arrangement of keywords in HTML comment tags and the title features of IMG and A HREF tags will assist you win at SEO.
The reality: Rankings don’t perform this way.
First and only, comment tags particularly mean that the content is out of Google’s view for calculating ratings.
Secondly, title details are not considered to assist you with SEO.