SEO stands for “Search Engine Optimization.” In easy words, it means the process of enhancing your website to increase its visibility for related searches. The more reliable visibility your pages have in SERP, the higher possibility you are to earn attention and attract prospective and current clients to your business.
How does SEO work?
Search engines such as Google and Bing use Crawler to crawl pages on the web, moving from website to website, collecting data about those pages, and placing them in an index. Next, algorithms analyze pages in the index, getting into 100 ranking factors or signs, to define the order pages should look in the search results for a given query.
Search ranking factors can be analyzed as proxies for features of the (UX) user experience. For example, content feature and keyword research are key factors of content optimization, and crawl ability and mobile-friendliness are essential site structure factors.
The search algorithms are created to surface relevant, authentic pages and provide users with an effective search experience. Optimizing your website and content with these factors in mind can help your web pages rank higher on the search engine result page(SERP).
What goes into SEO?
To know the actual meaning of SEO, let’s divide that definition down and look at the parts:
- Quality of traffic. You can bring all the visitors in the world, but if they’re growing to your website because Google shows them you’re a resource for Apple computers when you’re a farmer selling apples, that is not quality traffic. Alternately, you want to bring visitors who are genuinely interested in the products that you offer.
- Quantity of traffic. Once you have the right people clicking over from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up an essential part of many SERPs. Organic traffic is any traffic that you don’t have to spend on.
Why is SEO essential for marketing?
SEO is a fundamental part of digital marketing because people convey trillions of searches every year, often with marketing intent to discover information about products and services. Search is usually the primary source of Online traffic for brands and complements different marketing ways. Good visibility and higher ranking on the search engine results page than your competition can have a physical impact on your bottom line.
Types of SEO
- White Hat SEO: Applies to all the optimization methods which remain by Google’s Search Engine Guidelines.
- Blace Hat SEO: This is the correct opposite of white-hat SEO in that it gets and takes the benefit of any loopholes or gaps in Google’s search algorithm to rank properly on its SERPs.
- Grey Hat SEO: White Hat + Black Hat = Grey hat, It is usually used by SEO companies due to pressure to see quick results from a consumer and drop in between white and black hat SEO in terms of appearance.
- Negative SEO: This is made to make your competitor’s search rankings hurt so that you can take their place or profit from it.
Process of SEO
- On- Page: All the measures you need to make your web page rank greater on search engine results pages (SERP) fall below On-Page SEO.
- Off- Page: This refers to everything you do outside of your site to check better and highlight more powerful up in Google’s SERPs.
- Technical: It is mainly to help search engine bots successfully crawl, understand, and index all the pages of your website for future performance.