on-page ranking factor

Top 11 On-Page Ranking Factors | What is On-Page? – RBM

Your SEO strategy can be divided into two different types: on-page SEO and off-page SEO. Both are important to the completion of an SEO campaign, but they’re on entirely different sides of the barrier.

On-page SEO concentrates on optimizing elements of your website that are within your power, while off-page SEO concentrates on improving the authority of your domain through content creation and making backlinks from another website. To extra learn the difference between the two, you have to know, at a primary level, how search engine algorithms work.

There are two main pots that search engines look at when deciding your site compared to other websites on the internet.

  1. On-page SEO seems at what your website (or your page) is about
  2. Off-page SEO seems at how authentic and popular your website is

What is On-Page SEO?

On page SEO

On-page SEO (also known as “on-site” SEO) is the act of optimizing various parts of your website that transform your search engine rankings. Where your site performs in SERP (search engine results pages) is defined by various ranking factors including site convenience, page speed, optimized content, keywords, title tags, etc. On-page SEO is about optimizing the material that you have control over and can improve on your website. 

On-page SEO checklist :

How do you make sure your on-page SEO strategies are up to snuff? Here is a valuable checklist for on-page optimizations that can help curate your tactics.

  1. Title tag
  2. heading h1
  3. Url structure
  4. Alt text for image
  5. Page Load Speed
  6. Mobile Friendly 
  7. Optimize Page Content
  8. Internal Linking
  9. Schema Markup
  10. Social Tag
  11. Page Experience

Title Tags

Title Tag

Put your focused keywords in the meta title tag of every page on your website. Many best works go into writing an efficient title tag.

  • Character limit your title tags to 60-70 characters (including spaces & pipe bar)
  • Drive the keyword closer to the start of the title 
  • Don’t stuff your keywords in the title tag
  • Include brand keyword at the end of the title, divided by a pipe bar (|)  Example: “Best SEO Services | Rank Brain Marketing ”

Headings (H1-H6)

title tag

Headings are usually the biggest terms on the page, and for that purpose, search engines give them a little more important than your other page content. It is a great plan to work your focused keywords into the headings of all web pages but make sure you perfectly reflect your page’s excellent content.
Make sure your H1s are defined to one per webpage, all additional headers are H2 or H3


URL Structure

Put keywords in your URLs if possible. However, do not go replacing all of your current URLs just so they have keywords in them. You shouldn’t replace old URLs unless you plan on redirecting your old things to your new ones. Discuss a specialist before doing this.

  • Specify your lists and folders in a way that makes sense for users
  • Don’t repeat keywords in your URL.
  • Keywords are effective, but overdoing them harms the user experience.
  • Keep URLs as short as potential

Alt text for images

Any content management system(CMS) should enable you to add “alt text” to every image on your site. This Alternative text isn’t visible to the normal visitor – alt text is in particular used by screen reader software to help blind internet users read the content of your images. Search engines similarly crawl images, so inserting related keywords while carefully explaining the image will help search engines recognize your page’s content.

Addressing an alt attribute for every image keeps your website in compliance with Web Content Accessibility Guidelines. Keep the coming things in mind when addressing alt text:

  • Completely describe the image in 8-10 words
  • Include your targeted keyword where it seems most natural
  • Include, if relevant, a geo-locator (e.g., Delhi)

Page Load Speed

page speed

Google wants to serve its users get what they’re looking for as soon as possible to give the best user experience. Accordingly, optimizing your pages to load faster improves your website rank higher on the search engine result page(SERP).

Google has a tool named PageSpeed Insights that will analyze your website on mobile and desktop. and then recommend advice to optimize page speed. There are also many quick fixes to reduce whatever is bogging your website down and decreasing your page load time. Essential website speed factors to consider:

  • Reducing HTTP requests
  • Making sure server response time is <200ms
  • Setting browser saving to at least a week or longer
  • Authorizing Gzip compression
  • Having image content sizes under 100kb (.jpg, .png, .gif)
  • Putting all CSS in an external style sheet

Mobile Friendliness

In current years, Search engines have prioritized mobile page loading speed as a core ranking metric.
How do you know if your site is mobile-friendly? You can plug in the site’s URL into this analysis, and Google will show you how friendly the site is based on its current algorithm.
Ahead of mobile page load, website design requires to factor in the mobile user experience. One way to monitor and optimize site layout for mobile is to create a Mobile Usability Report which recognizes any problems your website may have.


Page content

Web page Content

The content on your pages requires to be helpful to the user. If they seek something too particular to find your page, they require to be capable to find what they’re seeming for. It needs to be simple to read and provide value to the end-user. Google has several ways to measure if your content is valuable.

  • Try for at least 500+ words of content. Although there is no specific method for how many words a page should have, Google appears to prefer when a page has a lot of excellent content encompassing your focus keywords
  • Content must be unique to every page, not copied from other pages on your website, and should straight address your users’ search queries
  • Push the keyword closer to the start of the title, but Simply if it sounds natural

Internal Linking

Courtesy: Search Engine Journal

Linking inside to other pages on your site is helpful to visitors and it is also helpful to search engines. When adding internal links, make sure to have suitable anchor text. To optimize your anchor text, make sure the picked term or phrase is related to the page you’re linking to.
On-page SEO assures that your website can be read by both possible users and search engine bots. With great on-page SEO, search engines can quickly index your website, understand what your website is about, and simply navigate the formation and content of your website, therefore ranking your site consequently. As the best usage, make sure your page content adds 1-3 related internal links.


Schema Markup

Schema Markup

Combining structured data serves Google fully understand the content of a page. Google also uses specific types of structured data to present “rich results” in SERPs such as a method with origin ratings or step-by-step directions with an image carousel. These rich results often appear at or near the top of SERPs and usually have greater click-through rates than normal organic listings.

Google prefers structured data to use schema.org dictionary and suggests utilizing JSON-LD format. They also give a helpful Rich Results Test tool to review your code. While there are types of ways to add structured data to your site (plugins, Google Tag Manager, etc.), it’s regularly best to get a professional involved if you’re not suitable for writing code.


Social Tags

Having your content distributed on social tells Google that users find your content-related, helpful, and reliable. Not each page on your website is share-worthy, but you can optimize the pages that are with these points:

  •  You have Open Graph tags and Twitter Cards installed
  • Make it simple with “tweet this quote” connected, or social share buttons for every post

Page Experience

Google page

Google is researching new ranking factors (likely to come out in 2021) that prioritize websites with real user experiences.
The ‘page experience sign’ will consist of Core Web Vitals, plus mobile-friendliness, safe-browsing, HTTPS security, and nosy interstitial guidelines.
According to Google, “optimizing for these factors performs the web more pleasant for users beyond all web browsers and surfaces, and supports sites grow towards user expectations on mobile. We believe this will contribute to company success on the web as users develop more involved and can negotiate with less friction.”


Vikas Rathour

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