Today all the companies are spending a lot on digital marketing and social media greatly, to increase their brand exposure and to sell products online. Many companies are recruiting their marketing teams and some are hiring SEO companies, SEO specialists, and freelancers to promote and do their online marketing.
Search Engine Optimization (SEO) is performing an important role to popularize the websites in main search engines and getting ranking positions for the keywords and landing pages.
As usual, we will start doing SEO for a site by doing an SEO audit initially. The method of SEO auditing is time-taking and we have to analyze all the pages of the website with the assistance of various special tools.
We can find various SEO audit tools over the web to audit and analyze the website to understand our problem areas. We have to make a complete Audit report with all recommendations to the website to enhance search results and rankings.
Search Engines rely on various factors to rank a site. SEOptimer is a platform for SEO Checker which reviews these and more to improve identify problems that could be keeping your website back from its potential.
Additionally, we present a clear, actionable, prioritized list of suggestions to help improve SEO Audit your site.
SEO Site Checkup is a free auditing tool that will explain the entire website in 6 various sections such as mobile usability, SEO issues, social media, servers, safety, and the semantic web.
It’s a complete SEO Audit tool that gives you all the data from search engines, site health score, the performance of the website, and the failed checks of the site.
The tool gives features like:
- SEO monitoring
- SEO Bug Fixing
- Competitor Analysis
- SEO Reporting
SpyFu is a great tool for extracting competitor’s insights and you can recognize all your competitor’s SEO activity.
When we insert a URL in the SpyFu homepage, we will get all the insights of the site and its competitors such as the keywords they use, backlinks, number of searches, and more.
The main highlights of SpyFu include:
- Organic Search
- Inbound Clicks
- Paid Search (PPC)
- Top Keywords
Moz is one of the leading SEO tool providers and is a large SEO company. Website owners use Moz products greatly in their SEO methods.
SEO specialists use Moz rank, Domain authority, and page authority as metrics and consider them while doing Link building with other websites.
Moz gives free and pro tools targeted for both small to big businesses.
Moz gives a set of free tools as follows:
- Open Site Explorer
- Keyword Explorer
- Business Listing
- Business Console
- Research Categories
Semrush is another auditing and analysis tool extensively used to trace the organic keywords, competitor analysis, backlinks, and PPC keywords of the competitors.
We can use the Semrush tool aggressively to trace the competitor’s data and we can achieve those in our SEO efforts to boost our website ranking. You can check the best SEO tool review to know more about the Semrush features.
Here are the main features of SEMRush:
- Uncover competitor ad strategies and budget
- Finding competitor ad copies
- Finding top publishers and advertisers
- Backlink analysis
- Create effective ad campaigns
- Find the best keywords for SEO and PPC
- Compare with competitors
- Export complete analytical reports in Excel Format
- Complete website audit and position tracking
Woorank is a marvelous auditing tool for analyzing websites and this tool is very helpful for website owners, SEO Agencies, and online marketing and B2B marketing companies.
It gives a full analysis of On-Site SEO, Off-Site SEO, broken links, backlinks, and find poor web pages and will give recommendations to improve the Website visibility and ranking.
It also allows free and paid versions and we can download audit reports in PDF format. The Woorank reports are easy to read and the SEO specialists can easily fix the website issues.