Of many Google algorithm updates added over the last decade, here are the things that turned SEO forever.
Google declares to update its search algorithm various thousand times per year. In the official majority of cases, Google algorithm updates are too little to notice. But, every once in a while, Google proposes a change so necessary, that it interrupts the process we do SEO regularly.
In this blog, we will be scoring 8 of the most important search algorithm Updates. We will see why these reforms were introduced, how they work, and what changes we had to make to our SEO tactics in response.
1.Panda(February , 2011)
Perils: Duplicate, plagiarized, or thin content; user-generated spam; keyword stuffing.
How it works: The Panda algorithm update allows a so-called “quality score” to pages. This score is used as a ranking determinant. Originally, the results of Panda were meek, but in January 2016 it was always organized into Google’s core algorithm. Since then, update rollouts have become extra frequent, so both Panda fines and recoveries now happen quicker.
How to fix: Run proper site checks for content duplication, Low-quality content, and keyword stuffing. To do that, you’ll require a website crawler, like SEO PowerSuite’s Website Audit tool. With the webSite Authors’ new Content Editor module, you can also circumvent a possible fine and create pages without the prospect of unexpected keyword stuffing. The content writer analyzes the web pages of your top competitors and gives SEO suggestions based on the content that’s now successful in Google search.
2. Penguin(April 2012)
Perils: Spammy or inappropriate links; links with over-optimized anchor text.
How it works: Google Penguin’s goal is to down-rank sites whose links look unnatural. This update put an end to low-effort link creation, like purchasing links from link farms and PBNs.
How to fix: To stay safe from the results of the Google Penguin update, observe your link profile majority and run natural audits with a backlink checker. In the tool’s Review dashboard, you’ll find a process graph for your link profile’s majority. Look out for any unexpected spikes: those might be the effect of an unenthusiastic SEO attack by your rivals.
3. Hummingbird (August 2013)
Perils: Keyword stuffing; low-quality content.
How it works: The Hummingbird algorithm improves Google’s better experience of search queries and gives results that match searcher purpose (as opposed to the individual terms within the query). While keywords continue to be important, the Hummingbird algorithm gives it the potential for a page to rank for a question even if it doesn’t include the specific words the users entered. This is achieved with the help of actual language processing that relies on latent semantic indexing, co-occurring terms, and synonyms.
How to fix: Increase your keyword research and focus on the concepts behind the keywords. Accurately analyze related searches, equivalents, and co-occurring terms. Great references of such ideas are Google Related Searches and Google Related Queries, as well as Google Autocomplete suggestions.
4. RankBrain(October 2015)
Perils: Lack of query-specific relevance; inconsiderable content; poor UX.
How it works: RankBrain is a part of the Google Hummingbird algorithm. It is a machine learning system that helps Google recognize the meaning behind questions and assist best-matching results in answer to those queries. Google calls RankBrain the most valuable ranking factor.
While we don’t know the specific method behind this major update, the consent is that RankBrain is effective for customizing a user’s Google search results. Google goes after a person’s search question and takes into the record the larger context, like synonyms, implied words, and personal search history.
How to Fix: Optimize your pages for significance and comprehensiveness with the help of competitor analysis. With the Site Auditor‘s TF-IDF tool, you can find complete lists of related terms and ideas used by a high number of your top-ranking competitors. Discover a way to add these terms to your content and you will see your search significance increment dramatically.
5. Mobile (April 2015)
Perils: Lack of a mobile version of the page; poor mobile usability.
How it works: This, and succeeding mobile search updates (2018, 2020) has moved the focus from a desktop to a mobile version of your website. Today, Google ranks all sites based on how fast and user-friendly their mobile versions are.
How to fix: Optimize your pages for mobile search and concentrate on speed and usability. Google’s mobile-friendly and webpage speed tests will support you see which features of your page require to be updated. The tests are combined into WebSite Auditor so you can check your pages’ mobile optimization as a part of your overall website audit. You’ll find it in Content Analysis > Page Audit
6. Medic(May 2018)
Perils: Lack of authorization on YMYL websites; weak E-A-T signals.
How it works: The Google Medic update appeared to disproportionately hit medical websites as well as other websites that have to do with possibly life-altering choices (finance, law, education). Although not explicitly approved, Google spokespeople have suggested that the update implemented some of the E-A-T (expertise, authority, trust) signs from the Quality Rater Guidelines document.
How to fix: To date, there is no proven improvement strategy for the Medic update. Some SEOs recommend hiring proficient writers to lend reliability to your website, others claim the resolution is in creating entities for your brand. But, if we were to hold to the facts, the only trustworthy way to increase the authority of your website is by growing your backlinks.
7. Bert (October 2019)
Perils: Poorly written content; lack of focus; lack of context.
How it works: This Google algorithm uses natural language processing technology to better understand search queries, read text, recognize entities, and relations between entities. We’ve seen Panda, Hummingbird, and RankBrain updates shift away from keywords, and the BERT update is the conclusion of this effort — it allows Google to know much more difference in both queries and search results.
How to fix: We’ve lived to see the day when Google is paying good writing. Like nevermore before, it is necessary to strive for solid copy. It means you should go easy on fuzz words and use an interpretive style of writing. It is also a great idea to do entity research when producing copy — including relevant entities helps create context for your content.
8. Core Updates(2017-present)
How it works: As far back as 2017, Google has started to refer to more powerful updates as core updates. Since then, there is even less clarity about what those updates are and which parts of search they are meant to improve. SEOs would often track post-update ranking variations and try to figure out what specifically has changed, but there is rarely a conclusive observation. Google core updates are likely just improvements on previous Google updates or maybe bundles of smaller updates tied together.
How to fix: Since the results of Google core updates are often unknown, one thing you can do is trace SERP history for the keywords you are targeting. Once the update arrives, you can review which of your competitors have moved up or down in rankings and make an guided view regarding the relevant factors.
9. Page Experience Update (June 25, 2021)
After many delays, Google started rolling out the Page Experience Update on June 25th, declaring that the rollout would stay through August 2021. This update combined Core Web Vitals and affected both organic results and News results
- More extra time, tools, and details on the page experience update (Google)
- Google page experience update now slowly rolling out (SEL)
A follow-up to the June Core Update, the July 2021 Core Update rolled out from July. Peak volatilization on MozCast hit 102.7°F on July 1st, but we saw warmth in the 90s on July 5th, 8th, and 11th. Like most maximum Core Updates, Google was light on specifics.
- Google July 2021 core update rolling out now (SEL)
- Google July 2021 core update is finished rolling out (SEL)